The focus on portion balance has galvanized a multi-sector group of collaborators to join forces and address the prevalence of obesity and overweight by focusing on volume (size), proportionality (variety), and quality (nutrient density) of our food and meals. Millennials with children are our initial primary target. The Portion Balance Coalition homed in on this young adult segment given that there is no other time associated with as many life transitions – living independently, entering a first full-time job, marriage, pregnancy and childbirth, divorce – as those that happen in young adulthood.
“Prevention of obesity among young adults, while largely ignored as a target for prevention and study, will be critical to reversing the epidemic.”– Bill Dietz, Director of Sumner M. Redstone Center for Prevention & Wellness
A strategic planning process involving all members of the Portion Balance Coalition (PBC) resulted in our work being grounded with three key strategic pillars: 1) Individual Empowerment; 2) Food Landscape; and 3) Collaborative Learning, Sharing & Amplifying. Together, these strategic focus areas combine to define our theory of change: activating consumers to create demand and acceptance for balanced food portions, enabling industry to respond to the demand.
Portion Balance Coalition Theory of Change
Key Strategic Pillars
Build consumer awareness and demand for portion balanced food and beverage offerings in support of a healthy lifestyle.
Identify impactful supply side collaboration opportunities for industry, policymakers, and public health groups to offer and promote balance portions to support a healthy lifestyle.
Share best practices, lessons learned, and scientific and market research within and across sectors. Develop consensus for messaging and common action.