Portion balance has galvanized a multi-sector group of collaborators to join forces and address the prevalence of obesity and overweight by focusing on volume (size), proportionality (variety), and quality (nutrient density) of our food and meals. Millennials with children are our initial primary target.
“Prevention of obesity among young adults, while largely ignored as a target for prevention and study, will be critical to reversing the epidemic.”– Bill Dietz, Director of Sumner M. Redstone Center for Prevention & Wellness
A strategic planning process involving all members of the Portion Balance Coalition (PBC) resulted in our work being grounded in three key strategic pillars: 1) Individual Empowerment; 2) Food Landscape; and 3) Collaborative Learning, Sharing & Amplifying. These strategic focus areas combine to define our theory of change: activating consumers to create demand and acceptance for balanced food portions, enabling industry to respond to the demand.
Portion Balance Coalition Framework for Change
Key Strategic Pillars
Build consumer awareness and demand for portion balanced food and beverage offerings in support of a healthy lifestyle.
Identify impactful supply side collaboration opportunities for industry, policymakers, and public health groups to offer and promote balanced portions to support a healthy lifestyle.
Share best practices, lessons learned, case studies, and scientific and market research within and across sectors. Develop consensus for messaging and common action.