Food Landscape

Focus: Foster pilot opportunities

Away from Home Eating

Millennials are increasingly spending a greater percentage of their food dollars on away from home eating – whether on the go, sitting in a restaurant or cafeteria, ordering take-out, getting a grab n’ go from a grocery store, or getting food delivered. The PBC is working closely with the National Restaurant Association to develop key components of the business case for focusing on portion balance while working to identify key brands interested in piloting portion balance innovations.