Food Landscape

Focus: Foster pilot opportunities

Away from Home Eating

Before the pandemic, Millennials were spending a greater percentage of their food dollars on away from home eating – whether on the go, sitting in a restaurant or cafeteria, ordering take-out, getting a grab n’ go from a grocery store, or getting food delivered. The PBC began working closely with the National Restaurant Association to develop key components of the business case for focusing on portion balance while working to identify key brands interested in piloting portion balance innovations.

70% of U.S. adults say the availability of healthy menu options would make them choose one restaurant over another

While the pandemic has stalled the PBC’s pilot work on away from home, it has been actively involved in advising on the National Institute of Health’s (NIH) “Feasibility and Acceptability of Standardizing Portion Sizes.” This pilot study aims to measure the operational impact and consumer interest in “right-sizing” portions and having menu options that are in line with U.S. Dietary Guidelines. Indeed, the fall 2019 quantitative research study conducted by the PBC to measure consumer knowledge, attitudes, and behaviors related to portions revealed that over one-quarter (26%) of U.S. adults said restaurants should offer standard portion sizes so people know the right amount of food & beverages to consume when eating away from home.

The same study indicated that half of U.S adults said restaurant portions are larger than they would like.