Case Studies

The Portion Balance Coalition aims to highlight positive marketplace innovations involving food and beverage portions.

Taco Bell case study: Learn how Taco Bell, the nation’s leading Mexican-inspired quick service restaurant (QSR) brand with approximately 350 franchise organizations operating 7,000 restaurants across the U.S., eliminated its extra-large (“XL”) beverage cup size.

Panera Bread: One of the U.S.’s largest national restaurant chains led with a health and wellness lens as it launched its new beverage line called “Sweetness for Every Taste” and improved the nutrition and calorie profile of its bakery good offerings. Learn in this case study how the company achieved this win-win in terms of profitability and public health.

If you are interested in having a portion-related initiative or project profiled in a case study, please contact us at Georgetown Business For Impact